Building India's First Major AI Film for Volkswagen's Christmas Campaign

Volkswagen needed its primary Christmas film for India as 2024 closed. DDB Mudra was the agency partner, and Vinci Studios produced the film that would anchor the holiday campaign.

The brief carried a hard constraint: the car had to read as this Volkswagen, not a generic silhouette. Families watching festive television and social through Christmas and the year-end close were the audience. The film had to feel at home on both.

This commission is often cited as India's first major AI film. That label matters for how we approached likeness end to end. We fine-tuned models on this car so body lines, reflections, and the street environments it drove through stayed accurate to the real vehicle, shot to shot.

Vinci's role was production. DDB Mudra held the agency relationship. Deliverables were the primary Christmas campaign film, one hero asset meant to carry the season rather than a pile of cutdowns.

Creative approach stayed focused on fidelity first, then festive mood. When a shot lives on a phone screen and a living-room television in the same week, the metal and the light have to hold up in both.

The film ran as Volkswagen's Christmas campaign through the holiday and into the close of 2024. Timeline on the record is that seasonal window; the master on this page is the Christmas cut linked from intake.