Commerce
Crafting Crave-Worthy Product Stories for McDonald's
Product film and stills McDonald's used in ads and in store. Burger reveal and veggie strip shots, kept apart from the Spider-Man campaign.
McDonald's needed product shots of the burger and the veggie strip that could live in ads, on Instagram, and on the restaurant floor. This commission sits apart from the Spider-Man campaign films on a separate study.
The audience was people in store and on digital, looking at the product itself rather than a character tie-in. Constraints on record: keep this work separate from the Spider-Man campaign.
Vinci Studios produced the product film and stills. Deliverables were the cinematic burger reveal, pack and bag shots of the Corn and Cheese Stripples, and cut-open product frames for menu and social use.
Approach paired one hero motion piece with a stills ladder: Instagram-ready vertical, bag shot, paper pack, and cut-open filling. Each asset had to match the same food styling rules.
The burger reveal Vimeo master is the only video on this page by design. Veggie strip stills below include the Instagram frame referenced in intake, plus bag, pack, and cut views.
The burger film has run in digital and in store on McDonald's channels. Veggie stills supported the Corn and Cheese Stripples social post on file. No Spider-Man metrics belong on this page.
